SWOT analysis

It is free to fill in online, needs no account, and downloads as a Word document or a PDF. See all Plans and reports templates

• Organisation

  For example: Brightwater Bakery

• What is being analysed

  A business, a product, a project or a decision.

  For example: Opening a second shop in Cork city centre

• Prepared by

  For example: Maria Silva, with the management team

• Date

  For example: 18 January 2027

• The goal this analysis supports

  For example: Decide by March whether to sign the lease on a second shop and open it before September.

• Strengths (inside the business)

  What you do well that others do not. One point per line.

  For example: Well-known brand with a loyal local base High quality, rated 4.8 stars by 900 customers A skilled and stable team Own production space with spare capacity

• Weaknesses (inside the business)

  What holds you back. Be honest. One point per line.

  For example: Depends on one head baker No online ordering Limited cash to fund a second site Opening hours shorter than competitors

• Opportunities (outside the business)

  Trends, gaps and changes you could use. One point per line.

  For example: New offices opening near the city centre site Growing demand for gluten-free bread Catering orders from local companies

• Threats (outside the business)

  What could hurt you. One point per line.

  For example: Rising flour and energy prices A new supermarket bakery nearby High rent in the city centre

• Priorities that follow

  Match strengths to opportunities, and deal first with the weaknesses and threats that matter most.

  For example: Use our strong brand to open the second shop. Fix the dependence on one baker by training two more. Price carefully to cope with ingredient costs.

• Actions, owners and dates

  One action per line, with who and by when.

  For example: Train two bakers on sourdough: Production manager, by 30 April. Launch online ordering: Shop manager, by 31 May. Negotiate the city centre lease: General manager, by 15 March.

• Review again on (optional)optional

  For example: 18 July 2027

1. 1Goal
2. 2Strengths
3. 3Weaknesses
4. 4Opportunities
5. 5Threats
6. 6Priorities
7. 7Actions

1. 01

   Fill in

   Type your details in the form. The document fills itself in as you type; click any gap to jump to its field.

2. 02

   Check

   Read it through. Gaps you have not filled stay marked, so nothing goes out half done.

3. 03

   Download

   Save it as a Word document to edit further, or as a PDF to send or print.

What details does this template ask for?

The form asks for 12 details, starting with Organisation, What is being analysed, Prepared by, Date, The goal this analysis supports. 1 more are optional.

Can I download this template as Word or PDF?

Yes. When you have filled in the form, save it as a Word document to keep editing, or as a PDF to send or print. It is free and needs no account.

Is what I type sent anywhere?

No. What you type stays in your browser while you fill in the document. It only goes to nerix if you choose to open the template in the chat.

What should I check before I use this template?

A SWOT is only as good as the facts behind it. Use data and the views of customers and staff, not guesses, keep each point short and specific, and finish with actions. Strengths and weaknesses are inside the business; opportunities and threats come from outside it.

Are these planning templates free?

Most are. Fill in and download them for free as Word or PDF, with no account. A few longer documents are premium: free to fill in, paid once to download, and marked with their price.

How long should a business plan be?

As short as it can be while it says what you sell, to whom, how you earn money and what you need. Ten pages is plenty for most small businesses.

Will a plan get me funding?

It cannot promise that. A clear plan helps a bank or an investor understand you, and they decide by their own rules.

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