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Apology email to a customer

Say sorry properly: what went wrong, what you did, what you offer and how it will not happen again.

Subject: Our apology for What went wrong, in a few words

Dear Customer's name,

On behalf of everyone at Your business, I am sorry for What went wrong, in a few words. You should not have had to deal with this.

What happened

What you have done so far

What you offer

To stop this happening again, How you will stop it happening again.

If there is anything else we can do, please reply to this email. Thank you for your patience, and for giving us the chance to put this right.

Kind regards,
Your name
Your business

Templates are a careful starting point, not legal advice. Where the law matters, check what applies where you are.

Templates

How it works

  1. 01

    Fill in

    Type your details in the form. The document fills itself in as you type; click any gap to jump to its field.

  2. 02

    Check

    Read it through. Gaps you have not filled stay marked, so nothing goes out half done.

  3. 03

    Download

    Save it as a Word document to edit further, or as a PDF to send or print.

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