Content calendar

It is free to fill in online, needs no account, and downloads as a Word document or a PDF. See all Sales and marketing templates

• Brand or team

  For example: Brightwater Analytics

• Period covered

  For example: 1 March to 31 May 2030

• Calendar owner

  For example: Lena Ortiz, Content lead

• Goals for the period

  One goal per line, with a number where you can.

  For example: Grow newsletter subscribers from 4,000 to 5,500 Double the visits to the pricing page from blog posts

• Who the content is for

  Say who they are and what they want to know.

  For example: Operations managers at shops with 5 to 50 stores

• Channels and how often

  One row for each channel.

  For example: Blog | 2 posts a week Newsletter | every other Thursday LinkedIn | 4 posts a week YouTube | 1 video a month

• Themes or campaigns

  One per line. Themes keep posts from feeling random.

  For example: March: stock planning April: seasonal sales May: customer stories

• Publishing schedule

  One row for each piece of content.

  For example: 4 March | Blog | How to plan stock for a busy season | Lena | Draft 6 March | Newsletter | Stock planning guide | Omar | Idea 11 March | LinkedIn | Customer quote card | Priya | Approved

• Review and approval (optional)optional

  For example: Lena reviews every piece 3 working days before it goes out. Pricing claims are checked by Omar.

• How you will measure it

  Pick a few numbers you will really look at.

  For example: Visits, sign-ups and replies per piece, reviewed on the first Monday of each month.

• Notes and spare ideas (optional)optional

  For example: Ask three customers for a quote. Try a short video on stock counts.

1. 11. Goals
2. 22. Audience
3. 33. Channels and how often
4. 44. Themes and campaigns
5. 55. Schedule
6. 66. Review and approval
7. 77. How we will measure it
8. 88. Notes and spare ideas

1. 01

   Fill in

   Type your details in the form. The document fills itself in as you type; click any gap to jump to its field.

2. 02

   Check

   Read it through. Gaps you have not filled stay marked, so nothing goes out half done.

3. 03

   Download

   Save it as a Word document to edit further, or as a PDF to send or print.

What details does this template ask for?

The form asks for 11 details, starting with Brand or team, Period covered, Calendar owner, Goals for the period, Who the content is for. 2 more are optional.

Can I download this template as Word or PDF?

Yes. When you have filled in the form, save it as a Word document to keep editing, or as a PDF to send or print. It is free and needs no account.

Is what I type sent anywhere?

No. What you type stays in your browser while you fill in the document. It only goes to nerix if you choose to open the template in the chat.

Are these marketing templates free?

Most are. Fill in and download them for free as Word or PDF, with no account. A few longer documents are premium: free to fill in, paid once to download, and marked with their price.

Do I need a customer's permission for a case study?

Yes. Get the customer's written approval of the text, the quotes and any logo before you publish. The case study template has a field for it.

Can nerix improve the wording?

Yes. Open the template in the nerix chat and ask for a shorter, warmer or more formal version, then check every fact before you publish.

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