Campaign performance report

It is free to fill in online, needs no account, and downloads as a Word document or a PDF. See all Sales and marketing templates

• Campaign name

  For example: Spring Refill Offer

• Campaign dates

  For example: 1 March to 30 April 2029

• Prepared by

  For example: Anna Berg, Marketing Manager

• Report date

  For example: 10 May 2029

• Goal

  What the campaign was meant to achieve, with a number.

  For example: Win 600 new subscribers at a cost of no more than 18 each.

• Audience (optional)optional

  For example: Households with a pet, aged 25 to 55, in our delivery area.

• Channels and results

  One row for each channel.

  For example: Email | 42,000 sent | 3.1 percent clicked | 210 sign-ups Social ads | 380,000 views | 0.9 percent clicked | 260 sign-ups Search ads | 51,000 views | 2.4 percent clicked | 180 sign-ups

• Currency

  For example: EUR

• Planned budget

  For example: 12,000

• Actual spend

  For example: 11,400

• Results against the goal

  For example: 650 sign-ups against 600 planned (108 percent). Cost per sign-up was 17.5 against a limit of 18.

• What worked

  For example: Email to existing customers brought the cheapest sign-ups. The short video ad doubled clicks compared with the photo ad.

• What did not work

  For example: The weekend search ads cost twice as much per sign-up as weekday ones.

• What we learned (optional)optional

  For example: Offers with a clear end date convert better than open offers.

• Next steps

  One action per line, with an owner if you can.

  For example: Repeat the email in June. Move weekend search budget to weekdays. Test two new video ads.

1. 11. Goal
2. 22. Results against the goal
3. 33. Spend
4. 44. Channels
5. 55. What worked
6. 66. What did not work
7. 77. What we learned
8. 88. Next steps

1. 01

   Fill in

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2. 02

   Check

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3. 03

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What details does this template ask for?

The form asks for 15 details, starting with Campaign name, Campaign dates, Prepared by, Report date, Goal. 2 more are optional.

Can I download this template as Word or PDF?

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