Brand guidelines summary

It is free to fill in online, needs no account, and downloads as a Word document or a PDF. See all Sales and marketing templates

• Brand name

  For example: Harbour Coffee

• Version and date

  For example: Version 1.2, 10 March 2027

• Who owns the brand rules

  For example: Marketing Manager

• What the brand stands for

  For example: Honest, small-batch coffee that gives farmers a fair price.

• Who we speak to

  For example: Urban professionals aged 25 to 45 who care where their coffee comes from

• Voice and tone

  Three to five points.

  For example: Warm, plain and a little playful Short sentences No jargon or hype

• Words and styles to avoid (optional)optional

  For example: "World-class", "best ever", shouting in capitals

• Logo rules

  For example: Keep clear space equal to the height of the H Minimum width 24 mm or 90 px Use the white logo on dark backgrounds Do not stretch, rotate or recolour

• Colours

  Name and code of each colour, and when to use it.

  For example: Harbour Blue #1F4E79 (main) Sand #F2E8D5 (background) Ember #D9622B (accent, small use only)

• Fonts

  For example: Headings: Fraunces Bold Body text: Inter Regular, 16 px on screen Fallback: Georgia and Arial

• Photos and images

  For example: Natural light, real people, close-ups of hands and beans. No stock photos of offices.

• Common mistakes

  For example: Using many colours at once Placing the logo on a busy photo Mixing fonts

• Where to get logo files (optional)optional

  For example: Shared drive, folder Brand/Logos

• Ask before using in new ways

  For example: brand@harbourcoffee.example

1. 1Our brand
2. 2Voice and tone
3. 3Logo
4. 4Colours
5. 5Fonts
6. 6Photos and images
7. 7Common mistakes
8. 8Questions and approvals

1. 01

   Fill in

   Type your details in the form. The document fills itself in as you type; click any gap to jump to its field.

2. 02

   Check

   Read it through. Gaps you have not filled stay marked, so nothing goes out half done.

3. 03

   Download

   Save it as a Word document to edit further, or as a PDF to send or print.

What details does this template ask for?

The form asks for 14 details, starting with Brand name, Version and date, Who owns the brand rules, What the brand stands for, Who we speak to. 2 more are optional.

Can I download this template as Word or PDF?

Yes. When you have filled in the form, save it as a Word document to keep editing, or as a PDF to send or print. It is free and needs no account.

Is what I type sent anywhere?

No. What you type stays in your browser while you fill in the document. It only goes to nerix if you choose to open the template in the chat.

Are these marketing templates free?

Most are. Fill in and download them for free as Word or PDF, with no account. A few longer documents are premium: free to fill in, paid once to download, and marked with their price.

Do I need a customer's permission for a case study?

Yes. Get the customer's written approval of the text, the quotes and any logo before you publish. The case study template has a field for it.

Can nerix improve the wording?

Yes. Open the template in the nerix chat and ask for a shorter, warmer or more formal version, then check every fact before you publish.

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