An AI assistant is a quick writer who knows nothing about your business unless you tell it. If you ask for "an email to a customer", you will get something that could have come from anyone. If you brief it the way you would brief a capable new colleague, you will often get a draft that needs a light edit instead of a rewrite.
There are no magic words. The skill is in saying clearly what you want, which is useful anyway. The method below works for emails, letters, summaries, plans and replies, and shows how to write prompts that give you a usable first draft.
Start with the goal
Say what the text must achieve. Not "write a proposal", but "write a one page proposal that persuades a restaurant owner to try our delivery service for a month". The goal tells the assistant what to include and what to leave out.
If you can, add what success looks like: "The reader should reply with a time for a call."
Say who it is for
The same facts read differently for different people. Tell the assistant who the reader is, what they know and how they feel: "a busy practice manager who has never heard of us and is wary of new software." This steers tone, length and the amount of explanation.
Give it the facts
This is the step that matters most. The assistant can write sentences, but it cannot know your prices, dates, names, promises or history. Paste or type them in:
- the key facts as a list, with numbers and dates,
- the earlier email you are replying to,
- anything it must include, such as a deadline or a link,
- anything it must not say.
When you want the assistant to answer from your own documents, put them in your library and ask there, so the answer is based on them and shows its sources.
If a fact is missing, ask it to leave a visible blank rather than invent. This is a very good habit: "If you do not know something, write [to fill in] instead of guessing."
Set the limits
Constraints improve drafts:
- Length: "Under 150 words", "three short paragraphs".
- Tone: "Warm and direct", "formal but friendly", "calm, no exclamation marks".
- Format: "A subject line and a short email", "a table of options", "a checklist".
- Language and spelling: "British English", "write in French".
- Words to avoid: "No jargon", "no promises about dates".
Show an example
If you have a past email or letter whose style you like, paste it and say "write in a similar style". This is the best cure for generic text. If you have a bad example too, say what is wrong with it.
Ask for what you want first
Order the request in a way a person could follow. A reliable shape is:
I run a small bakery. Write an email to a café owner who bought from us last year but not this year. Goal: ask whether anything went wrong and offer a free tasting. Facts: last order 14 March, they liked the rye loaf, tasting slots on Tuesdays and Thursdays. Tone: friendly, short, no pressure. Under 120 words. If a detail is missing, leave a blank in square brackets.
That is five sentences, and it will give a far better draft than a one line request.