A customer receives the wrong item. Someone sends the right one, apologises and everyone moves on. Two months later it happens again. The first time you made a correction. You did not make a corrective action, so the cause was still there, waiting.
Fixing the thing in front of you is necessary and not enough. A corrective action changes how the work is done so that this kind of problem becomes rare. It is one of the most useful habits a small business can have, and it does not need to be complicated.
Six steps, in order
- Describe the problem. Plain facts: what, where, when, how it was noticed, who or what was affected.
- Contain it. Stop it getting worse and put the customer right.
- Find the cause. Ask why until you reach something you can change.
- Decide the action. One or a few changes, each with an owner and a date.
- Do it.
- Check that it worked, after enough time has passed to see, and close it.
Most failures happen at steps 3 and 6: people stop at the first answer, and nobody checks later.
Describe the problem without blame
Write the facts in one or two sentences: "On 4 March, order 1182 was shipped with the blue model instead of the green. The customer wrote on 7 March." Leave out guesses and adjectives. A problem described as "John was careless" gets defended. A problem described as "the order sheet lists colours by code, and the codes for blue and green differ by one digit" can be fixed.
Contain first
Containment is what you do today: send the right item, refund, apologise, warn the people affected, check whether other orders have the same problem. If the customer needs a message, a short, honest apology works better than a long one. The customer apology email template gives the shape: say what happened, say what you are doing about it, say what happens next.
Check for others. If one order had the wrong colour, look at the others packed in the same batch.
Find the cause by asking why
The classic method is simply to ask "why?" and keep going. Example:
- Why was the wrong item sent? Because the packer picked the blue box.
- Why did they pick blue? Because the code on the order sheet looked like the code on the blue box.
- Why do the codes look alike? Because we number colours in one sequence with one digit apart.
- Why did nobody notice? Because the check at packing only compares the first three digits of the code.
Now there are two things you can change: the codes, and the check. "The packer was careless" would not have helped anyone.
A few warnings:
- A person is almost never the root cause. If the answer is a name, ask what made the mistake easy: unclear instructions, no training, too much time pressure, a bad tool.
- There may be more than one cause. Write them all, then pick those you can act on.
- Do not guess. If you cannot tell, add a check to see what happens next time and write down that you are gathering evidence.
- Ask the people who do the work. They often know the cause immediately.
Choose actions you can finish
Good actions are specific, owned and dated. "Be more careful" is not an action. "Renumber colour codes so that no two differ by only one digit, by 20 March, owner: Priya" is.
Prefer changes that make the mistake hard to make over reminders to people. In order of strength:
- Remove the cause altogether, for example by changing the codes.
- Build in a check, for example a scan that compares the whole code.
- Make the right way easier, for example a photo on the order sheet.
- Train or remind, which works but fades.
Match the effort to the risk. A small slip does not need a project. A repeated or serious problem, or one that could harm someone or break a law, does.
