# SWOT Analysis Template, Free to Fill Online Source: https://nerix.ai/templates/swot-analysis List strengths, weaknesses, opportunities and threats, and turn them into clear priorities. Before you send it A SWOT is only as good as the facts behind it. Use data and the views of customers and staff, not guesses, keep each point short and specific, and finish with actions. Strengths and weaknesses are inside the business; opportunities and threats come from outside it. ## Fill it in and preview You are signed in. Fill it in your workspace and it is kept as a document you can send, share and have signed. [Open in your workspace](https://app.nerix.ai/documents/templates/swot-analysis) ### SWOT analysis **Organisation:** Brightwater Bakery **Subject:** Opening a second shop in Cork city centre **Prepared by:** Maria Silva, with the management team **Date:** 18 January 2027 ## Goal Decide by March whether to sign the lease on a second shop and open it before September. ## Strengths What we do well, inside the business. Well-known brand with a loyal local base High quality, rated 4.8 stars by 900 customers A skilled and stable team Own production space with spare capacity ## Weaknesses What holds us back, inside the business. Depends on one head baker No online ordering Limited cash to fund a second site Opening hours shorter than competitors ## Opportunities Changes and chances outside the business that we could use. New offices opening near the city centre site Growing demand for gluten-free bread Catering orders from local companies ## Threats Outside forces that could hurt us. Rising flour and energy prices A new supermarket bakery nearby High rent in the city centre ## Priorities Use our strong brand to open the second shop. Fix the dependence on one baker by training two more. Price carefully to cope with ingredient costs. ## Actions Train two bakers on sourdough: Production manager, by 30 April. Launch online ordering: Shop manager, by 31 May. Negotiate the city centre lease: General manager, by 15 March. **Review again on:** 18 July 2027 Templates are a careful starting point, not legal advice. Where the law matters, check what applies where you are. Plans and reports ## What this template is for A SWOT analysis for a business, product or project: strengths, weaknesses, opportunities and threats, then the priorities and actions that follow. Word or PDF. It is free to fill in online, needs no account, and downloads as a Word document or a PDF. [See all Plans and reports templates](https://nerix.ai/templates/plans-reports) Plans and reports ## What you fill in The form asks for 12 details. The document fills itself in as you type. - ### Organisation For example: Brightwater Bakery - ### What is being analysed A business, a product, a project or a decision. For example: Opening a second shop in Cork city centre - ### Prepared by For example: Maria Silva, with the management team - ### Date For example: 18 January 2027 - ### The goal this analysis supports For example: Decide by March whether to sign the lease on a second shop and open it before September. - ### Strengths (inside the business) What you do well that others do not. One point per line. For example: Well-known brand with a loyal local base High quality, rated 4.8 stars by 900 customers A skilled and stable team Own production space with spare capacity - ### Weaknesses (inside the business) What holds you back. Be honest. One point per line. For example: Depends on one head baker No online ordering Limited cash to fund a second site Opening hours shorter than competitors - ### Opportunities (outside the business) Trends, gaps and changes you could use. One point per line. For example: New offices opening near the city centre site Growing demand for gluten-free bread Catering orders from local companies - ### Threats (outside the business) What could hurt you. One point per line. For example: Rising flour and energy prices A new supermarket bakery nearby High rent in the city centre - ### Priorities that follow Match strengths to opportunities, and deal first with the weaknesses and threats that matter most. For example: Use our strong brand to open the second shop. Fix the dependence on one baker by training two more. Price carefully to cope with ingredient costs. - ### Actions, owners and dates One action per line, with who and by when. For example: Train two bakers on sourdough: Production manager, by 30 April. Launch online ordering: Shop manager, by 31 May. Negotiate the city centre lease: General manager, by 15 March. - ### Review again on (optional) optional For example: 18 July 2027 Plans and reports ## What is inside The parts of this document, in order. - 1 Goal - 2 Strengths - 3 Weaknesses - 4 Opportunities - 5 Threats - 6 Priorities - 7 Actions Templates ## How it works - 01 ### Fill in Type your details in the form. The document fills itself in as you type; click any gap to jump to its field. - 02 ### Check Read it through. Gaps you have not filled stay marked, so nothing goes out half done. - 03 ### Download Save it as a Word document to edit further, or as a PDF to send or print. ### Make it yours with AI Open it in the chat and ask for changes: shorter, firmer, another situation, another language. [Adapt it with nerix](https://nerix.ai/try?template=swot-analysis) ### Was this template helpful? Plans and reports ## Questions people ask ### What details does this template ask for? The form asks for 12 details, starting with Organisation, What is being analysed, Prepared by, Date, The goal this analysis supports. 1 more are optional. ### Can I download this template as Word or PDF? Yes. When you have filled in the form, save it as a Word document to keep editing, or as a PDF to send or print. It is free and needs no account. ### Is what I type sent anywhere? No. What you type stays in your browser while you fill in the document. It only goes to nerix if you choose to open the template in the chat. ### What should I check before I use this template? A SWOT is only as good as the facts behind it. Use data and the views of customers and staff, not guesses, keep each point short and specific, and finish with actions. Strengths and weaknesses are inside the business; opportunities and threats come from outside it. ### Are these planning templates free? Most are. Fill in and download them for free as Word or PDF, with no account. A few longer documents are premium: free to fill in, paid once to download, and marked with their price. ### How long should a business plan be? As short as it can be while it says what you sell, to whom, how you earn money and what you need. Ten pages is plenty for most small businesses. ### Will a plan get me funding? It cannot promise that. A clear plan helps a bank or an investor understand you, and they decide by their own rules. Templates ## More in Plans and reports - [Annual operating plan Turn the year's strategy into priorities, quarterly targets, budget, people and risks. Plans and reports Premium, €4.99](https://nerix.ai/templates/annual-operating-plan) - [Annual report summary Sum up the year in plain words: results, money, people, risks and what comes next. Plans and reports](https://nerix.ai/templates/annual-report-summary) - [Board report Give the board one clear report: how the business is doing, the risks, and what you need them to decide. 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