# Competitor Analysis Template, Free to Fill In Source: https://nerix.ai/templates/competitor-analysis Compare your main competitors on offer, price, customers and strengths, then decide where you can win. Before you send it Use public information only, such as websites, price lists, reviews and filings. Note the date of each source, because prices and products change. ## Fill it in and preview You are signed in. Fill it in your workspace and it is kept as a document you can send, share and have signed. [Open in your workspace](https://app.nerix.ai/documents/templates/competitor-analysis) ### Competitor analysis **Company:** Brightwater Analytics **Market:** Stock forecasting software for shops **Prepared by:** Lena Ortiz **Date:** 8 September 2030 ## 1. Competitors compared StockWise ShelfSense RetailPredict ## 2. What each one offers | Competitor | Main features | | StockWise | forecasting, ordering, mobile app | | ShelfSense | forecasting only, free plan | | RetailPredict | forecasting, ordering, store reports | ## 3. Prices | Competitor | Price | Date seen | | StockWise | from 99 a month | seen 2 September 2030 | | ShelfSense | free, then 49 a month | seen 2 September 2030 | | RetailPredict | quote only | | ## 4. Who they sell to | Competitor | Who they sell to | | StockWise | mid-size chains | | ShelfSense | single shops | | RetailPredict | large chains | ## 5. Strengths | Competitor | Strengths | | StockWise | well known, good app | | ShelfSense | easy start, free plan | | RetailPredict | strong reporting | ## 6. Weaknesses | Competitor | Weaknesses | | StockWise | weak support, slow import | | ShelfSense | no ordering | | RetailPredict | long sales process | ## 7. How we compare We are faster to set up than StockWise and include ordering, which ShelfSense does not. We have fewer integrations than RetailPredict. ## 8. Where we can stand out Fast set-up for small chains. Clear, public prices. ## 9. What to watch A free plan from StockWise. New features from RetailPredict. ## 10. Actions | Action | Owner | Date | | Publish prices | Marketing | October | | Build an import helper | Product | November | | Review this analysis again | Lena | March | ## 11. Sources Competitor websites, public price pages, review sites, 6 customer interviews Templates are a careful starting point, not legal advice. Where the law matters, check what applies where you are. Sales and marketing ## What this template is for A competitor analysis to compare rivals on offer, price, customers, strengths and weaknesses, and decide where you can stand out. Fill it in, then Word or PDF. It is free to fill in online, needs no account, and downloads as a Word document or a PDF. [See all Sales and marketing templates](https://nerix.ai/templates/sales-marketing) Sales and marketing ## What you fill in The form asks for 15 details. The document fills itself in as you type. - ### Your company For example: Brightwater Analytics - ### Market or product compared For example: Stock forecasting software for shops - ### Prepared by For example: Lena Ortiz - ### Date For example: 8 September 2030 - ### Competitors compared One per line. Choose 3 to 6 that your customers really consider. For example: StockWise ShelfSense RetailPredict - ### What each one offers One row for each competitor. For example: StockWise | forecasting, ordering, mobile app ShelfSense | forecasting only, free plan RetailPredict | forecasting, ordering, store reports - ### Prices (with the date seen) Use the competitor's own page and say when you looked. One row for each competitor. For example: StockWise | from 99 a month | seen 2 September 2030 ShelfSense | free, then 49 a month | seen 2 September 2030 RetailPredict | quote only - ### Who they sell to One row for each competitor. For example: StockWise | mid-size chains ShelfSense | single shops RetailPredict | large chains - ### Strengths One row for each competitor. For example: StockWise | well known, good app ShelfSense | easy start, free plan RetailPredict | strong reporting - ### Weaknesses One row for each competitor. For example: StockWise | weak support, slow import ShelfSense | no ordering RetailPredict | long sales process - ### How we compare Be honest. For example: We are faster to set up than StockWise and include ordering, which ShelfSense does not. We have fewer integrations than RetailPredict. - ### Where we can stand out One per line. For example: Fast set-up for small chains. Clear, public prices. - ### What to watch (optional) optional For example: A free plan from StockWise. New features from RetailPredict. - ### What we will do One row for each action. For example: Publish prices | Marketing | October Build an import helper | Product | November Review this analysis again | Lena | March - ### Sources Where the facts came from. For example: Competitor websites, public price pages, review sites, 6 customer interviews Sales and marketing ## What is inside The parts of this document, in order. - 1 1. Competitors compared - 2 2. What each one offers - 3 3. Prices - 4 4. Who they sell to - 5 5. Strengths - 6 6. Weaknesses - 7 7. How we compare - 8 8. Where we can stand out - 9 9. What to watch - 10 10. Actions - 11 11. Sources Templates ## How it works - 01 ### Fill in Type your details in the form. The document fills itself in as you type; click any gap to jump to its field. - 02 ### Check Read it through. Gaps you have not filled stay marked, so nothing goes out half done. - 03 ### Download Save it as a Word document to edit further, or as a PDF to send or print. ### Make it yours with AI Open it in the chat and ask for changes: shorter, firmer, another situation, another language. [Adapt it with nerix](https://nerix.ai/try?template=competitor-analysis) ### Was this template helpful? Sales and marketing ## Questions people ask ### What details does this template ask for? The form asks for 15 details, starting with Your company, Market or product compared, Prepared by, Date, Competitors compared. 1 more are optional. ### Can I download this template as Word or PDF? Yes. When you have filled in the form, save it as a Word document to keep editing, or as a PDF to send or print. It is free and needs no account. ### Is what I type sent anywhere? No. What you type stays in your browser while you fill in the document. It only goes to nerix if you choose to open the template in the chat. ### What should I check before I use this template? Use public information only, such as websites, price lists, reviews and filings. Note the date of each source, because prices and products change. ### Are these marketing templates free? Most are. Fill in and download them for free as Word or PDF, with no account. A few longer documents are premium: free to fill in, paid once to download, and marked with their price. ### Do I need a customer's permission for a case study? Yes. Get the customer's written approval of the text, the quotes and any logo before you publish. The case study template has a field for it. ### Can nerix improve the wording? Yes. Open the template in the nerix chat and ask for a shorter, warmer or more formal version, then check every fact before you publish. Templates ## More in Sales and marketing - [Brand guidelines summary Put your brand rules on one page: voice, logo, colours, fonts, images and what not to do. Sales and marketing](https://nerix.ai/templates/brand-guidelines-summary) - [Campaign performance report Report how a marketing campaign did against its goals, what it cost and what to do next. Sales and marketing](https://nerix.ai/templates/campaign-performance-report) - [Content calendar Plan what you publish, where and when: goals, channels, themes, and a dated schedule with an owner for each piece. Sales and marketing](https://nerix.ai/templates/content-calendar) - [Customer case study Tell a customer's story with real numbers: the problem, what you did and the result. Sales and marketing](https://nerix.ai/templates/case-study) - [Customer churn review Review the customers you lost in a period: how many, why, the warning signs and what to fix. Sales and marketing](https://nerix.ai/templates/customer-churn-review) - [Customer journey map Map each step a customer takes with you, what they do and feel, where it goes wrong and what to fix first. Sales and marketing](https://nerix.ai/templates/customer-journey-map) [See all Sales and marketing templates](https://nerix.ai/templates/sales-marketing) Templates ## More kinds of documents Every category has its own page, so you can see all of its templates at once. ## Use it in nerix ### Use it in nerix - [Templates](https://nerix.ai/product/templates) - [Long documents](https://nerix.ai/product/long-documents) ### Learn more - [How to Make a Document From a Template](https://nerix.ai/help/make-a-document-from-a-template) - [Sales and marketing](https://nerix.ai/templates/sales-marketing)