# Campaign Performance Report Template Source: https://nerix.ai/templates/campaign-performance-report Report how a marketing campaign did against its goals, what it cost and what to do next. ## Fill it in and preview You are signed in. Fill it in your workspace and it is kept as a document you can send, share and have signed. [Open in your workspace](https://app.nerix.ai/documents/templates/campaign-performance-report) ### Campaign performance report **Campaign:** Spring Refill Offer **Dates:** 1 March to 30 April 2029 **Prepared by:** Anna Berg, Marketing Manager **Report date:** 10 May 2029 ## 1. Goal Win 600 new subscribers at a cost of no more than 18 each. **Audience:** Households with a pet, aged 25 to 55, in our delivery area. ## 2. Results against the goal 650 sign-ups against 600 planned (108 percent). Cost per sign-up was 17.5 against a limit of 18. ## 3. Spend **Planned budget:** 12,000 EUR **Actual spend:** 11,400 EUR ## 4. Channels Each line shows the channel, how many people it reached, how they responded and the result. | Channel | Reach | Response | Result | | Email | 42,000 sent | 3.1 percent clicked | 210 sign-ups | | Social ads | 380,000 views | 0.9 percent clicked | 260 sign-ups | | Search ads | 51,000 views | 2.4 percent clicked | 180 sign-ups | ## 5. What worked Email to existing customers brought the cheapest sign-ups. The short video ad doubled clicks compared with the photo ad. ## 6. What did not work The weekend search ads cost twice as much per sign-up as weekday ones. ## 7. What we learned Offers with a clear end date convert better than open offers. ## 8. Next steps Repeat the email in June. Move weekend search budget to weekdays. Test two new video ads. Templates are a careful starting point, not legal advice. Where the law matters, check what applies where you are. Sales and marketing ## What this template is for A campaign performance report that shows goals against results, spend, channels, what worked and what to change next time. Fill it in, then Word or PDF. It is free to fill in online, needs no account, and downloads as a Word document or a PDF. [See all Sales and marketing templates](https://nerix.ai/templates/sales-marketing) Sales and marketing ## What you fill in The form asks for 15 details. The document fills itself in as you type. - ### Campaign name For example: Spring Refill Offer - ### Campaign dates For example: 1 March to 30 April 2029 - ### Prepared by For example: Anna Berg, Marketing Manager - ### Report date For example: 10 May 2029 - ### Goal What the campaign was meant to achieve, with a number. For example: Win 600 new subscribers at a cost of no more than 18 each. - ### Audience (optional) optional For example: Households with a pet, aged 25 to 55, in our delivery area. - ### Channels and results One row for each channel. For example: Email | 42,000 sent | 3.1 percent clicked | 210 sign-ups Social ads | 380,000 views | 0.9 percent clicked | 260 sign-ups Search ads | 51,000 views | 2.4 percent clicked | 180 sign-ups - ### Currency For example: EUR - ### Planned budget For example: 12,000 - ### Actual spend For example: 11,400 - ### Results against the goal For example: 650 sign-ups against 600 planned (108 percent). Cost per sign-up was 17.5 against a limit of 18. - ### What worked For example: Email to existing customers brought the cheapest sign-ups. The short video ad doubled clicks compared with the photo ad. - ### What did not work For example: The weekend search ads cost twice as much per sign-up as weekday ones. - ### What we learned (optional) optional For example: Offers with a clear end date convert better than open offers. - ### Next steps One action per line, with an owner if you can. For example: Repeat the email in June. Move weekend search budget to weekdays. Test two new video ads. Sales and marketing ## What is inside The parts of this document, in order. - 1 1. Goal - 2 2. Results against the goal - 3 3. Spend - 4 4. Channels - 5 5. What worked - 6 6. What did not work - 7 7. What we learned - 8 8. Next steps Templates ## How it works - 01 ### Fill in Type your details in the form. The document fills itself in as you type; click any gap to jump to its field. - 02 ### Check Read it through. Gaps you have not filled stay marked, so nothing goes out half done. - 03 ### Download Save it as a Word document to edit further, or as a PDF to send or print. ### Make it yours with AI Open it in the chat and ask for changes: shorter, firmer, another situation, another language. [Adapt it with nerix](https://nerix.ai/try?template=campaign-performance-report) ### Was this template helpful? Sales and marketing ## Questions people ask ### What details does this template ask for? The form asks for 15 details, starting with Campaign name, Campaign dates, Prepared by, Report date, Goal. 2 more are optional. ### Can I download this template as Word or PDF? Yes. When you have filled in the form, save it as a Word document to keep editing, or as a PDF to send or print. It is free and needs no account. ### Is what I type sent anywhere? No. What you type stays in your browser while you fill in the document. It only goes to nerix if you choose to open the template in the chat. ### Are these marketing templates free? Most are. Fill in and download them for free as Word or PDF, with no account. A few longer documents are premium: free to fill in, paid once to download, and marked with their price. ### Do I need a customer's permission for a case study? Yes. Get the customer's written approval of the text, the quotes and any logo before you publish. The case study template has a field for it. ### Can nerix improve the wording? Yes. Open the template in the nerix chat and ask for a shorter, warmer or more formal version, then check every fact before you publish. Templates ## More in Sales and marketing - [Brand guidelines summary Put your brand rules on one page: voice, logo, colours, fonts, images and what not to do. 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Sales and marketing](https://nerix.ai/templates/customer-journey-map) [See all Sales and marketing templates](https://nerix.ai/templates/sales-marketing) Templates ## More kinds of documents Every category has its own page, so you can see all of its templates at once. ## Use it in nerix ### Use it in nerix - [Templates](https://nerix.ai/product/templates) - [Long documents](https://nerix.ai/product/long-documents) ### Learn more - [How to Make a Document From a Template](https://nerix.ai/help/make-a-document-from-a-template) - [Sales and marketing](https://nerix.ai/templates/sales-marketing)