# Brand Guidelines Summary Template, Free Source: https://nerix.ai/templates/brand-guidelines-summary Put your brand rules on one page: voice, logo, colours, fonts, images and what not to do. ## Fill it in and preview You are signed in. Fill it in your workspace and it is kept as a document you can send, share and have signed. [Open in your workspace](https://app.nerix.ai/documents/templates/brand-guidelines-summary) ### Harbour Coffee brand guidelines summary **Version:** Version 1.2, 10 March 2027 **Owner:** Marketing Manager ## Our brand Honest, small-batch coffee that gives farmers a fair price. **Who we speak to** Urban professionals aged 25 to 45 who care where their coffee comes from ## Voice and tone Warm, plain and a little playful Short sentences No jargon or hype **Avoid** "World-class", "best ever", shouting in capitals ## Logo Keep clear space equal to the height of the H Minimum width 24 mm or 90 px Use the white logo on dark backgrounds Do not stretch, rotate or recolour **Logo files:** Shared drive, folder Brand/Logos ## Colours Harbour Blue #1F4E79 (main) Sand #F2E8D5 (background) Ember #D9622B (accent, small use only) ## Fonts Headings: Fraunces Bold Body text: Inter Regular, 16 px on screen Fallback: Georgia and Arial ## Photos and images Natural light, real people, close-ups of hands and beans. No stock photos of offices. ## Common mistakes Using many colours at once Placing the logo on a busy photo Mixing fonts ## Questions and approvals If you are unsure, ask before you publish: [brand@harbourcoffee.example](mailto:brand@harbourcoffee.example) . Templates are a careful starting point, not legal advice. Where the law matters, check what applies where you are. Sales and marketing ## What this template is for A brand guidelines summary on one page: purpose, voice, logo rules, colours, fonts, imagery and examples of use. Keep your brand consistent. Free to fill in. It is free to fill in online, needs no account, and downloads as a Word document or a PDF. [See all Sales and marketing templates](https://nerix.ai/templates/sales-marketing) Sales and marketing ## What you fill in The form asks for 14 details. The document fills itself in as you type. - ### Brand name For example: Harbour Coffee - ### Version and date For example: Version 1.2, 10 March 2027 - ### Who owns the brand rules For example: Marketing Manager - ### What the brand stands for For example: Honest, small-batch coffee that gives farmers a fair price. - ### Who we speak to For example: Urban professionals aged 25 to 45 who care where their coffee comes from - ### Voice and tone Three to five points. For example: Warm, plain and a little playful Short sentences No jargon or hype - ### Words and styles to avoid (optional) optional For example: "World-class", "best ever", shouting in capitals - ### Logo rules For example: Keep clear space equal to the height of the H Minimum width 24 mm or 90 px Use the white logo on dark backgrounds Do not stretch, rotate or recolour - ### Colours Name and code of each colour, and when to use it. For example: Harbour Blue #1F4E79 (main) Sand #F2E8D5 (background) Ember #D9622B (accent, small use only) - ### Fonts For example: Headings: Fraunces Bold Body text: Inter Regular, 16 px on screen Fallback: Georgia and Arial - ### Photos and images For example: Natural light, real people, close-ups of hands and beans. No stock photos of offices. - ### Common mistakes For example: Using many colours at once Placing the logo on a busy photo Mixing fonts - ### Where to get logo files (optional) optional For example: Shared drive, folder Brand/Logos - ### Ask before using in new ways For example: brand@harbourcoffee.example Sales and marketing ## What is inside The parts of this document, in order. - 1 Our brand - 2 Voice and tone - 3 Logo - 4 Colours - 5 Fonts - 6 Photos and images - 7 Common mistakes - 8 Questions and approvals Templates ## How it works - 01 ### Fill in Type your details in the form. The document fills itself in as you type; click any gap to jump to its field. - 02 ### Check Read it through. Gaps you have not filled stay marked, so nothing goes out half done. - 03 ### Download Save it as a Word document to edit further, or as a PDF to send or print. ### Make it yours with AI Open it in the chat and ask for changes: shorter, firmer, another situation, another language. [Adapt it with nerix](https://nerix.ai/try?template=brand-guidelines-summary) ### Was this template helpful? Sales and marketing ## Questions people ask ### What details does this template ask for? The form asks for 14 details, starting with Brand name, Version and date, Who owns the brand rules, What the brand stands for, Who we speak to. 2 more are optional. ### Can I download this template as Word or PDF? Yes. When you have filled in the form, save it as a Word document to keep editing, or as a PDF to send or print. It is free and needs no account. ### Is what I type sent anywhere? No. What you type stays in your browser while you fill in the document. It only goes to nerix if you choose to open the template in the chat. ### Are these marketing templates free? Most are. Fill in and download them for free as Word or PDF, with no account. A few longer documents are premium: free to fill in, paid once to download, and marked with their price. ### Do I need a customer's permission for a case study? Yes. Get the customer's written approval of the text, the quotes and any logo before you publish. The case study template has a field for it. ### Can nerix improve the wording? Yes. Open the template in the nerix chat and ask for a shorter, warmer or more formal version, then check every fact before you publish. Templates ## More in Sales and marketing - [Campaign performance report Report how a marketing campaign did against its goals, what it cost and what to do next. 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Sales and marketing](https://nerix.ai/templates/customer-journey-map) [See all Sales and marketing templates](https://nerix.ai/templates/sales-marketing) Templates ## More kinds of documents Every category has its own page, so you can see all of its templates at once. ## Use it in nerix ### Use it in nerix - [Templates](https://nerix.ai/product/templates) - [Long documents](https://nerix.ai/product/long-documents) ### Learn more - [How to Make a Document From a Template](https://nerix.ai/help/make-a-document-from-a-template) - [Sales and marketing](https://nerix.ai/templates/sales-marketing)